How to find your customer and keep them coming back

  I presented earlier in the year at Pure London trade show, this was a fantastic experience as it is always great meeting brands and retailers face to face. Based on my presentation I have written a guide about researching …

How to take the Fear out of Negotiating?

A crucial part of my role as a Buyer involves negotiating, at early stages of my career this was terrifying? I would imagine a tense exchange followed by the stronger of the two parties effectively winning! Negotiating isn’t just something …

Networking for Success – 5 key tips

SR Fashion Start networking for success

This is a standard title I’ve seen over the years. This seems to suggest that networking leads to an end goal and success, which of course it can. However, in my view, if you keep your mind open and build …

Why don’t Buyers reply? What are they doing?

SR Fashion Start – why don't buyers reply?

If anyone ever asks what I do for a living their response is always, wow, you get to shop for a living! That’s my dream job! ‘How glamourous’ they say (whilst scrutinising what I’m wearing). I usually try to explain …

Design to Market – Interview with Natalie King

SR Fashion Start interview with Natalie King

You have an idea of a brand that you want to create, you’ve shown designs to friends and relatives who seem excited, but at the same time it might cross your mind that they are being kind and supportive. The …