Sasha Ramdoo founder of SR Fashion Start

After a successful career spanning 15 years in fashion retail buying, our Founder, Sasha, launched SR Fashion Start with a clear goal: to help small businesses keep sight of their creative vision whilst gaining the right business tools and knowledge to enter the highly competitive and often challenging retail market. Sasha has a passion for mentoring and a natural flair for creating successful collections. She founded SR Fashion Start to share her experience with emerging designers.

Sasha’s Experience

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    Product Knowledge

    experience across a range of categories including lingerie, swimwear, jewellery and accessories

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    Numbers

    has managed multi-million pound budgets and successfully increased profits

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    Creativity

    has developed diffusion collections for Matthew Williamson, Henry Holland and Melissa Odabash (to name just a few)

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    RETAIL

    has hands-on experience of developing products, as well as buying branded and wholesale collections

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    STRATEGY

    has consulted as a buying expert to deliver and implement effective business processes.

Contact us today for a free consultation